Eyetracking – Pupillometry

Eye tracking and gaze analysis

Eye tracking makes it possible to understand where a person looks, how they visually explore an environment and how information is processed. It is a key tool for analyzing visual attention and cognitive load.

Why measure gaze behavior?

• Identify areas of interest
• Understand visual attention
• Optimize interfaces, products and environments
• Complement cognitive and physiological analysis

What is measured?

Eye tracking

Fixations, saccades, visual paths and observation time.

Pupillometry

Variations in pupil diameter, an indicator of cognitive load and mental effort.

How is it measured?

Hardware

Eye-tracking solutions:

Tobii

GazePoint

Pupil Labs

Software

CAPTIV synchronizes gaze data with actions, stimuli and task context.

Methodology

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Application fields

Neuroscience

Cognitive research and ergonomics

UX and interface design

Training and simulation